Online travel industry will move toward subdivision by Nono
Online travel industry never gap, this time directed Shouting at is baidu and where to go.
“Baidu investment to go anywhere, must pay attention to.” Arts CuiGuangFu travel nets CEO dragon again before work where investment baidu may produce monopoly travel search results, by the “hundreds of again to alliance” the attention and claims.
Industry insiders point, both the cooperation though is a normal commercial behavior, but for those used to the monopoly of the “electronic arts, websites such as dragon”, it is probably will become China’s online the watershed of the travel industry, to pour into the industry the breakdown of the enterprise such as clean out treasure, and the true service trip to provide more impetus nets etc.
CuiGuangFu said, baidu is a monopoly, accounting for 75% of the universal search share, where to go vertical search platform, tourism is the combination of the may produce monopoly travel search results. For investment relations, baidu is likely in the search results on display to go anywhere, so is the interests of consumers and advertisers interests will get hurt.
Cyts President assistant general manager and surfing the web ChongYang points out, ding (though not publicly disclosed, but industry insiders analysis of where to baidu investment ratio is 51%, not transparent itself is worth questioning.
This may come from an online travel sites for all it is “blockbuster” news: the online travel web site where nets announced $306 million for baidu strategic investment, baidu become the first big institutions where nets shareholder.
True brigade nets market vice President leaves exhibition China said: “China’s online travel industry market at present only the primary stage, baidu and where to go only to attract the cooperation to air tickets, hotel prices not too sensitive to the user. He says,” in the airlines, agents, hotels, travel agencies, service system, as well as to the needs of the user, the mining capacity with information platform of polymerization reservation where nets can’t monopoly the whole market. “
In fact, the online travel industry currently divided into several types, one is plus hotel sales ticket online travel enterprise, such as electronic, art, also known as the dragon of ctrip mode; One is vertical search services, such as where to go; The other is the tourism content services, such as leisurely, cattle, etc. Way And the other a new model is the impact on the market, that is, the real B2C travelling reservation site such as clean out treasure to tourism, really brigade nets, etc.
Industry insiders say that the most “online” tourist site still rely heavily on telephone call center, line card in the traditional way, distributed sales. This kind of in a traditional way of business online travel pattern, causes the human cost remains high, pushing up the price of tourism products. And “clearly page have low-priced tickets, but only call courtside seats”, “hotel reservation success, arrives at the hotel in the guest room, to have been selling out” such oolong events are happening every day.
Analysis of the personage inside course, in fact, a representative of the network to really push prepay the model of “tourism website very affected by foreign to China travel or free walker, because clearly like interface, easy to use, prepaid trip is guaranteed. And those who hold and art dragon type site is more emphasis on service subdivision, such as now out ctrip small and medium-sized enterprises, and continuously provide customers to downstream extensions. Clean out treasure is another consumption model representative, the future online travel market will form the polymorphism of both situation.
There is no doubt that, from the development of the tourism industry trend, the Internet and information technology will actually change consumer spending way, the operator methods of management, and speed up the online travel industry segments.
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I am Nono a professional editor from General Mechanical Components, and my work is to promote a free online trade platform.
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