FIVE STAR LUXURY ACCOMMODATION DOESN’T HAVE TO MEAN HOTEL

Ever set an alarm to wake you up before the hotel breakfast closes ?Or cut a shopping spree short to dash back to the hotel buffet lunch to find only scraps left ?  Broken the seal on the fridge to grab the most expensive drink you’ve ever had because room service is taking so long ?
Living within the confines of hotel deadlines is far from relaxing.Both business and leisure travellers are looking for flexibility in accommodation, hence the increasing demand for serviced apartments.   Your time is your own. 
Time is your own – and so too is space.It’s all the convenience of a hotel, without any inconveniences.  
Price comparisons are tricky, but there are some surveys that suggest that an apartment is around twenty five per cent cheaper than a room in an equivalent hotel.  And when it comes to space, you’ll be coughing up for the hotel’s VIP suite or penthouse to match up comparable size in an apartment. 
Simon Barker of Fremantle Luxury Accommodation which offers several beautifully appointed units in the heart of the tourist mecca, is riding the boom.  He’s working hard to meet demand and has even expanded his portfolio of properties during the recession.”There’s no doubt that travellers – leisure and business – are looking for alternatives to hotel accommodation.   Business travelers and holidaymakers want privacy, freedom of movement, flexibility, space, comfort and value – and they get this from independent accommodation.”
Findings from a survey conducted by a premier apartment provider in Liverpool, Urban Chic, showed six factors that persuaded its business customers to stay in serviced apartments.The number one consideration was flexibility, with comfort, price, service, home from home and space following. 
There are a growing number of smaller hotels that offer flexibility and convenience in a different package to meet the changing needs of the traveller.Despite the recession, some lhotel groups eg IHG and Marriot have continued to invest in ‘lifestyle’ properties. 
There are some travellers however, who don’t want the ‘hotel’ feel and are looking for more personal space.And if we’re talking independence, there’s no doubt that apartments win hands-down.Whether you’re trying out the new Jamie Oliver recipe at 3.00am, use the washing machine or have a cup of tea at 3.00am or have a private business meeting in ‘your’ lounge, apartment living makes it all possible.WHAT’s MORE, you don’t have to rely on hotel staff to produce the goods and there’s the advantage of privacy. 
And if we’re talking space – it’s game over.  For example, one of Barker’s luxury apartments in Fremantle is 145 square metres and another is 85 square meters with a wraparound balcony.That’s almost the size of a small hotel in itself!
Many apartments are also located in quieter areas, unlike main hotels, yet they are still within striking distance of restaurants, bars, transport etc.  
You don’t have to subject yourself to that ‘hotel’ feel.Barker continues : “Travellers want home from home.When they choose to stay in a serviced luxury apartment, they have all the aspects of a hotel with the flexibility and freedom of their own space.And at the end of the stay, they pack up their ‘home’ and walk away – no fuss, no effort!”

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